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Balanced Brand

- How to Balance the Stakeholder Forces That Can Make Or Break Your Business

af John Foley
Balanced Brand af John Foley
Bag om Balanced Brand

Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their customers, employees and shareholders.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780787983093
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 10. februar 2006
  • Størrelse:
  • 159x236x21 mm.
  • Vægt:
  • 376 g.
  • 8-11 hverdage.
  • 6. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Balanced Brand

Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their customers, employees and shareholders.

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