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Audience Research Methodologies

- Between Innovation and Consolidation

Bag om Audience Research Methodologies

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415827355
  • Indbinding:
  • Hardback
  • Sideantal:
  • 268
  • Udgivet:
  • 29. juli 2013
  • Størrelse:
  • 159x234x20 mm.
  • Vægt:
  • 534 g.
  • 8-11 hverdage.
  • 9. december 2024
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Beskrivelse af Audience Research Methodologies

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.

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