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Audience Analysis

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Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761910022
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 13. august 1997
  • Størrelse:
  • 154x230x12 mm.
  • Vægt:
  • 304 g.
  • 8-11 hverdage.
  • 29. januar 2025

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Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.

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