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Attracting Investors

- A Marketing Approach to Finding Funds for Your Business

Bag om Attracting Investors

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471646563
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 3. september 2004
  • Størrelse:
  • 160x239x23 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 9. december 2024

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- Adgang til 70.000+ titler
- Ingen binding

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How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.

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