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Artificial Intelligence for Marketing Management

af Park Thaichon

indgår i Routledge Studies in Marketing serien

Artificial Intelligence for Marketing Management af Park Thaichon
Bag om Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032248486
  • Indbinding:
  • Hardback
  • Sideantal:
  • 206
  • Udgivet:
  • 10. November 2022
  • Størrelse:
  • 156x14x234 mm.
  • Vægt:
  • 485 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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