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Analyzing the Cultural Diversity of Consumers in the Global Marketplace

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Bag om Analyzing the Cultural Diversity of Consumers in the Global Marketplace

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466682627
  • Indbinding:
  • Hardback
  • Sideantal:
  • 403
  • Udgivet:
  • 30. april 2015
  • Størrelse:
  • 227x290x28 mm.
  • Vægt:
  • 1306 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Beskrivelse af Analyzing the Cultural Diversity of Consumers in the Global Marketplace

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.

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