De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Analyzing Music in Advertising

- Television Commercials and Consumer Choice

Bag om Analyzing Music in Advertising

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music `outside¿ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138616813
  • Indbinding:
  • Paperback
  • Sideantal:
  • 172
  • Udgivet:
  • 8. juni 2018
  • Størrelse:
  • 227x152x24 mm.
  • Vægt:
  • 274 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Analyzing Music in Advertising

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music `outside¿ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Brugerbedømmelser af Analyzing Music in Advertising



Find lignende bøger
Bogen Analyzing Music in Advertising findes i følgende kategorier: