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Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

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To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522509936
  • Indbinding:
  • Hardback
  • Sideantal:
  • 225
  • Udgivet:
  • 30. august 2016
  • Størrelse:
  • 188x263x23 mm.
  • Vægt:
  • 728 g.
  • 8-11 hverdage.
  • 9. december 2024

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Beskrivelse af Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.

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