Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
- Indbinding:
- Hardback
- Sideantal:
- 225
- Udgivet:
- 30. august 2016
- Størrelse:
- 188x263x23 mm.
- Vægt:
- 728 g.
- 8-11 hverdage.
- 27. november 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.
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