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An Analysis of Theodore Levitt's Marketing Myopia

af Monique Diderich

indgår i The Macat Library serien

An Analysis of Theodore Levitt's Marketing Myopia af Monique Diderich
Bag om An Analysis of Theodore Levitt's Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912127337
  • Indbinding:
  • Paperback
  • Sideantal:
  • 94
  • Udgivet:
  • 4. juli 2017
  • Størrelse:
  • 132x198x6 mm.
  • Vægt:
  • 111 g.
  • 8-11 hverdage.
  • 5. december 2024

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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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