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  5. An Analysis of Michael E. Porter's Competitive Strategy

An Analysis of Michael E. Porter's Competitive Strategy

- Techniques for Analyzing Industries and Competitors

af Padraig Belton

indgår i The Macat Library serien

An Analysis of Michael E. Porter's Competitive Strategy af Padraig Belton
Bag om An Analysis of Michael E. Porter's Competitive Strategy

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912128808
  • Indbinding:
  • Paperback
  • Sideantal:
  • 128
  • Udgivet:
  • 15. juli 2017
  • Størrelse:
  • 197x134x7 mm.
  • Vægt:
  • 134 g.
  • 8-11 hverdage.
  • 5. december 2024

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First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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