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American Patriotism and Corporate Identity in Automobile Advertising

- "What's Good for General Motors Is Good for the Country and Vice Versa?"

af Markus Weik

indgår i Mainzer Studien Zur Amerikanistik serien

American Patriotism and Corporate Identity in Automobile Advertising af Markus Weik
Bag om American Patriotism and Corporate Identity in Automobile Advertising

The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631776940
  • Indbinding:
  • Hardback
  • Sideantal:
  • 362
  • Udgivet:
  • 14. Marts 2019
  • Udgave:
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 536 g.
  • 2-3 uger.
  • 9. Oktober 2024

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The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

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