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Ambush Marketing and Brand Protection

Bag om Ambush Marketing and Brand Protection

The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780198845201
  • Indbinding:
  • Hardback
  • Sideantal:
  • 656
  • Udgivet:
  • 4. marts 2021
  • Udgave:
  • 3
  • Størrelse:
  • 180x255x40 mm.
  • Vægt:
  • 1280 g.
  • 8-11 hverdage.
  • 3. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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