Alchemy

Alchemy, a book by Rory Sutherland, is a fascinating journey into the world of decision making and perception. Published in 2021 by Ebury Publishing, it's a captivating exploration of human behavior and the power of irrational thinking. This book, a must-read for anyone interested in understanding why we do what we do, is a unique blend of psychology, economics, and general knowledge, all woven together in a way that's both entertaining and enlightening. Sutherland, a master of his craft, delivers a book that's as thought-provoking as it is enjoyable. Don't miss out on Alchemy, a standout addition to any bookshelf.

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.