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Airline Marketing and Management

af Stephen Shaw
Airline Marketing and Management af Stephen Shaw
Bag om Airline Marketing and Management

Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781409401490
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 7. juli 2011
  • Udgave:
  • 7
  • Størrelse:
  • 230x156x26 mm.
  • Vægt:
  • 708 g.
  • 8-11 hverdage.
  • 9. december 2024
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Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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