Aiming Higher

What does every employee need to thrive? She wants to believe in the organization's purpose, belong to a team of people helping one another soar, and matter to the organization and its success. Communications can play an outsized role in creating and fostering that environment of "believe, belong, and matter." In Aiming Higher, Michael Green offers a way of looking at that opportunity-that obligation-and challenges communicators of all types, from executives to communications practitioners, to step up.