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Aggregate Advertising Expenditure in the U.S. Economy

- Measurement and Growth Issues in the Digital Era

af Alvin J. Silk

indgår i Foundations and Trends (R) in Marketing serien

Aggregate Advertising Expenditure in the U.S. Economy af Alvin J. Silk
Bag om Aggregate Advertising Expenditure in the U.S. Economy

Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680838725
  • Indbinding:
  • Paperback
  • Sideantal:
  • 96
  • Udgivet:
  • 2. september 2021
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 148 g.
  • 2-3 uger.
  • 11. december 2024

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Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.

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