Advertising
indgår i Frameworks Series serien
- Indbinding:
- Paperback
- Sideantal:
- 416
- Udgivet:
- 21. Februar 2000
- Udgave:
- 4
- Størrelse:
- 157x232x23 mm.
- Vægt:
- 610 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Advertising
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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