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Advertising Theory

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Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815382508
  • Indbinding:
  • Paperback
  • Sideantal:
  • 548
  • Udgivet:
  • 1. maj 2019
  • Udgave:
  • 2
  • Størrelse:
  • 147x224x31 mm.
  • Vægt:
  • 804 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Advertising Theory

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

Brugerbedømmelser af Advertising Theory



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