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Advertising, the Media and Globalisation

- A World in Motion

af John (University of Melbourne Sinclair
Advertising, the Media and Globalisation af John (University of Melbourne Sinclair
Bag om Advertising, the Media and Globalisation

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415668828
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 19. april 2012
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 470 g.
Leveringstid: 2-4 uger
Forventet levering: 6. december 2024

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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

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