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Advertising

- strategy, creativity and media

af Chris Fill
Advertising af Chris Fill
Bag om Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273760894
  • Indbinding:
  • Paperback
  • Sideantal:
  • 416
  • Udgivet:
  • 1. oktober 2012
  • Størrelse:
  • 196x265x19 mm.
  • Vægt:
  • 768 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Chris Fill

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Beskrivelse af Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Brugerbedømmelser af Advertising



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