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Advertising

- strategy, creativity and media

Bag om Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273760894
  • Indbinding:
  • Paperback
  • Sideantal:
  • 416
  • Udgivet:
  • 24. September 2012
  • Størrelse:
  • 196x265x19 mm.
  • Vægt:
  • 768 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Brugerbedømmelser af Advertising



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