Advertising
- strategy, creativity and media
- Indbinding:
- Paperback
- Sideantal:
- 416
- Udgivet:
- 1. oktober 2012
- Størrelse:
- 196x265x19 mm.
- Vægt:
- 768 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Advertising
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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