De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Advertising in the New World

Bag om Advertising in the New World

Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text, john miller confronts criticism with nuance and does not evade the challenges that arise in a postmodern society worried about the way it produces, innovates, consumes and desires. Much more than a defense of advertising as such, it offers us a quest: to bring out positive, conscious but re-enchanted advertising.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9798215022436
  • Indbinding:
  • Paperback
  • Sideantal:
  • 146
  • Udgivet:
  • 25. februar 2023
  • Størrelse:
  • 152x9x229 mm.
  • Vægt:
  • 223 g.
  • 2-4 uger.
  • 5. december 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Advertising in the New World

Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text, john miller confronts criticism with nuance and does not evade the challenges that arise in a postmodern society worried about the way it produces, innovates, consumes and desires. Much more than a defense of advertising as such, it offers us a quest: to bring out positive, conscious but re-enchanted advertising.

Brugerbedømmelser af Advertising in the New World



Find lignende bøger