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Advertising for Account Holders (RLE Marketing)

Bag om Advertising for Account Holders (RLE Marketing)

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner¿s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138966154
  • Indbinding:
  • Paperback
  • Sideantal:
  • 198
  • Udgivet:
  • 21. januar 2016
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Advertising for Account Holders (RLE Marketing)

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner¿s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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