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Advertising and Psychology (RLE Advertising)

Bag om Advertising and Psychology (RLE Advertising)

In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man¿s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book¿s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415817707
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 21. marts 2013
  • Størrelse:
  • 156x234x13 mm.
  • Vægt:
  • 520 g.
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Advertising and Psychology (RLE Advertising)

In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man¿s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book¿s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.

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