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Advertising and Anthropology

- Ethnographic Practice and Cultural Perspectives

af Timothy de Waal Malefyt
Advertising and Anthropology af Timothy de Waal Malefyt
Bag om Advertising and Anthropology

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857852014
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 1. september 2012
  • Størrelse:
  • 158x239x16 mm.
  • Vægt:
  • 456 g.
  • 2-3 uger.
  • 2. december 2024
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This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.

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