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Advances in National Brand and Private Label Marketing

af Juan Carlos Gazquez-Abad

indgår i Springer Proceedings in Business and Economics serien

Advances in National Brand and Private Label Marketing af Juan Carlos Gazquez-Abad
Bag om Advances in National Brand and Private Label Marketing

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783031328930
  • Indbinding:
  • Hardback
  • Sideantal:
  • 164
  • Udgivet:
  • 20. maj 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 160x15x241 mm.
  • Vægt:
  • 418 g.
  • 8-11 hverdage.
  • 7. december 2024
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The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.
This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

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