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Advances in Digital Marketing and eCommerce

Bag om Advances in Digital Marketing and eCommerce

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783031318351
  • Indbinding:
  • Hardback
  • Sideantal:
  • 316
  • Udgivet:
  • 29. april 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 160x23x241 mm.
  • Vægt:
  • 641 g.
  • 8-11 hverdage.
  • 27. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Advances in Digital Marketing and eCommerce

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Brugerbedømmelser af Advances in Digital Marketing and eCommerce