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Advances in Digital Marketing and eCommerce

- First International Conference, 2020

indgår i Springer Proceedings in Business and Economics serien

Advances in Digital Marketing and eCommerce
Bag om Advances in Digital Marketing and eCommerce

Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030475949
  • Indbinding:
  • Paperback
  • Sideantal:
  • 220
  • Udgivet:
  • 7. maj 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 16. januar 2025
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Advances in Digital Marketing and eCommerce

Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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