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Advances in Advertising Research (Vol. III)

- Current Insights and Future Trends

indgår i European Advertising Academy serien

Advances in Advertising Research (Vol. III)
Bag om Advances in Advertising Research (Vol. III)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834946492
  • Indbinding:
  • Paperback
  • Sideantal:
  • 436
  • Udgivet:
  • 18. juli 2014
  • Udgave:
  • 2012
  • Størrelse:
  • 210x148x23 mm.
  • Vægt:
  • 625 g.
  • 8-11 hverdage.
  • 6. marts 2025
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Advances in Advertising Research (Vol. III)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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