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Advanced Brand Management (Third Edition)

- Building and implementing a powerful brand strategy

af Paul Temporal
Advanced Brand Management (Third Edition) af Paul Temporal
Bag om Advanced Brand Management (Third Edition)

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857195890
  • Indbinding:
  • Hardback
  • Sideantal:
  • 302
  • Udgivet:
  • 25. februar 2019
  • Udgave:
  • 3
  • Størrelse:
  • 241x166x21 mm.
  • Vægt:
  • 636 g.
  • 8-11 hverdage.
  • 9. december 2024
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Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.

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