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Adoption of new food products

- An investigation into the existence and the characteristics of food innovators

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In this work the author reports on his research into the way food in novations are adopted. On the the basis of information from the literature and his own research findings, the author postulates that innovators' behaviour has a number of underlying dimensions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789401019736
  • Indbinding:
  • Paperback
  • Sideantal:
  • 142
  • Udgivet:
  • 9. november 2011
  • Udgave:
  • 11974
  • Størrelse:
  • 229x152x7 mm.
  • Vægt:
  • 220 g.
  • 8-11 hverdage.
  • 6. december 2024

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Beskrivelse af Adoption of new food products

In this work the author reports on his research into the way food in novations are adopted. On the the basis of information from the literature and his own research findings, the author postulates that innovators' behaviour has a number of underlying dimensions.

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