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Adolescents, Family and Consumer Behaviour

- A Behavioural Study of Adolescents in Indian Urban Families

af Harleen Kaur

indgår i Routledge Focus on Business and Management serien

Adolescents, Family and Consumer Behaviour af Harleen Kaur
Bag om Adolescents, Family and Consumer Behaviour

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367408893
  • Indbinding:
  • Hardback
  • Sideantal:
  • 190
  • Udgivet:
  • 1. februar 2020
  • Størrelse:
  • 145x223x13 mm.
  • Vægt:
  • 372 g.
  • 8-11 hverdage.
  • 9. december 2024
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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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