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Adding Value (RLE Marketing)

- Brands and Marketing in Food and Drink

Bag om Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138793668
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 156x234x28 mm.
  • Vægt:
  • 589 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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