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Accounting for Marketing

af Richard M.S. (Loughborough University Business School) Wilson
Accounting for Marketing af Richard M.S. (Loughborough University Business School) Wilson
Bag om Accounting for Marketing

This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861524683
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 29. april 1999
  • Udgave:
  • Størrelse:
  • 188x13x244 mm.
  • Vægt:
  • 367 g.
  • 2-4 uger.
  • 28. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Accounting for Marketing

This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.

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