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Absolute Essentials of Marketing Research

af Bonita M. (Lycoming College Kolb
Absolute Essentials of Marketing Research af Bonita M. (Lycoming College Kolb
Bag om Absolute Essentials of Marketing Research

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367760342
  • Indbinding:
  • Paperback
  • Sideantal:
  • 120
  • Udgivet:
  • 7. oktober 2024
  • Størrelse:
  • 140x215x9 mm.
  • Vægt:
  • 170 g.
  • 2-4 uger.
  • 24. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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