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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

af Jim Blythe

indgår i Very Short, Fairly Interesting & Cheap Books serien

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing af Jim Blythe
Bag om A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781412930888
  • Indbinding:
  • Paperback
  • Sideantal:
  • 160
  • Udgivet:
  • 18. oktober 2006
  • Størrelse:
  • 298x130x15 mm.
  • Vægt:
  • 180 g.
  • Ukendt - mangler pt..

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Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

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