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A Risk-Benefit Perspective on Early Customer Integration

af Christoph Kausch

indgår i Contributions to Management Science serien

A Risk-Benefit Perspective on Early Customer Integration af Christoph Kausch
Bag om A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790819618
  • Indbinding:
  • Paperback
  • Sideantal:
  • 244
  • Udgivet:
  • 20. august 2007
  • Udgave:
  • 2007
  • Størrelse:
  • 155x235x15 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 10. december 2024
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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project.

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