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A Retailer's Guide To Frugal In-Store Promotions

- How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te

af Carolyn Howard-Johnson
A Retailer's Guide To Frugal In-Store Promotions af Carolyn Howard-Johnson
Bag om A Retailer's Guide To Frugal In-Store Promotions

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781441467249
  • Indbinding:
  • Paperback
  • Sideantal:
  • 122
  • Udgivet:
  • 23. februar 2009
  • Størrelse:
  • 152x229x7 mm.
  • Vægt:
  • 172 g.
  • 2-3 uger.
  • 11. december 2024
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Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.

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