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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

af David Michaelson
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation af David Michaelson
Bag om A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631577611
  • Indbinding:
  • Paperback
  • Sideantal:
  • 289
  • Udgivet:
  • 30. januar 2017
  • Udgave:
  • 3
  • Størrelse:
  • 228x153x24 mm.
  • Vægt:
  • 472 g.
  • 8-11 hverdage.
  • 25. januar 2025
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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

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