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A New Era of Consumer Behavior

af Umut Ayman

indgår i Business, Management and Econo serien

indgår i Business, Management and Economics, Volume 2 serien

A New Era of Consumer Behavior af Umut Ayman
Bag om A New Era of Consumer Behavior

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: ¿Digital Shifts in Consumer Behavior¿, ¿Digitalization of Consumer Behavior in the Tourism Sector¿ and ¿Consumer Protection and Sustainability¿.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781803561820
  • Indbinding:
  • Hardback
  • Sideantal:
  • 270
  • Udgivet:
  • 29. marts 2023
  • Størrelse:
  • 183x23x260 mm.
  • Vægt:
  • 772 g.
  • 2-3 uger.
  • 19. december 2024
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af A New Era of Consumer Behavior

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: ¿Digital Shifts in Consumer Behavior¿, ¿Digitalization of Consumer Behavior in the Tourism Sector¿ and ¿Consumer Protection and Sustainability¿.

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