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A New Brand of Business

- Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

af Douglas Ward
A New Brand of Business af Douglas Ward
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Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781439900154
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 15. juli 2009
  • Størrelse:
  • 140x210x23 mm.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.

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