A Critical Public Relations Approach to Crisis Communication and Management
- Indbinding:
- Paperback
- Sideantal:
- 248
- Udgivet:
- 21. oktober 2023
- Udgave:
- 23001
- Størrelse:
- 155x14x235 mm.
- Vægt:
- 382 g.
- 8-11 hverdage.
- 21. november 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af A Critical Public Relations Approach to Crisis Communication and Management
This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysiäs crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysiäs image, the national carrier and the government¿s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
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Bogen A Critical Public Relations Approach to Crisis Communication and Management findes i følgende kategorier:
- Business og læring > Marketing
- Sprog og lingvistik > Lingvistik > Sociolingvistik
- Reference, information og tværfaglige emner > Tværfaglige studier > Kommunikationsstudier
- Samfund og samfundsvidenskab > Samfund og kultur: generelt > Kulturstudier og medievidenskab > Medievidenskab
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Salg og marketing > PR
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