50 Skills

ou need this book if you want to be an Entrepreneur. This book will give you all the tools you need to become a successful entrepreneur. It's packed with practical information gained over thirty-five-years in building businesses, which can be applied to any business. 50 Skills The Entrepreneurs Handbook will teach you how to: -Design your business. -Start and grow your business. -Protect your business. -Master personal development techniques. -Become a master-manager of people. -Understand the essential financials. -Succeed in business. Structure There are six parts to the book plus a bonus section. Part 1. Why Start a Business? I discuss my life as an employee compared to my later life as a business owner. In doing so, my hope is that you will understand the enormous benefits a life as an entrepreneur can bring. But also, the price you have to pay earlier in life, for that level of comfort later on. Part 2. Personal Development We delve into personal development and people management, which underpins everything you do as an entrepreneur. This knowledge will give you the confidence to go forward into business and make you a wise leader. In my mind, this section is probably the most important in the book. With this skill-set, you will be poised to run a business in any sector. Part 3. Designing and Starting Your Business This is about the hard business skills, generic to any business. We talk through how to get started, from your idea, to going live. I give you a template to design your business, write an organisation chart, job roles, processes and systems. Plus, lots of my experience of dealing with the minefield of different personality types, of people in different disciplines. Part 4. Growing Your Business Now your business is up and running, I talk about how to grow your business including some economic concepts you need to understand before you start. This section will help you understand organic and driven growth, and where to target your sales and marketing effort. Part 5. Must Know Financials An absolute must for any business owner for several reasons. To protect your business, you must have a good understanding of financial management. Also, you need to be able to speak 'the language of business' to be credible. We discuss in easy-to-understand chunks, the essential financials, such as turnover, gross and net profit, budgeting, cash flow and other subjects you must know as an entrepreneur. Part 6. Why Businesses Go Wrong The majority of new businesses fail; this is a fact. I don't want you to be one of them. I talk about the reasons why my business nearly went wrong, then I give you techniques to make sure you know how to protect yourself against them. If you learn the concepts I explain here, the chances of your business going under are very small indeed, I'd like to think near impossible. Bonus Section I conclude with a bonus section I call Gathering of Wealth. It's not directly about business, more what you do with the money you make. Again, I wish someone had explained this to me when I started - I'd have been financially free much earlier. So, let's get into the book and in the first section, Why start a business, I'll explain why I believe you should consider this as your way of life.