Bøger udgivet af TEXAS A & M UNIV PR

Fritos(R) Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond. In 1932 C. E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos(R) ("fries" in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. One of the first firms to utilize point-of-sale advertising, the Frito Company developed dozens of recipes intended to get American homemakers "Cooking with Fritos." Indeed, Doolin shows that many of the vintage recipes developed by her grandmother, her father, and company employees became integral to the company's marketing success. The book includes recipes--for everything from appetizers to desserts, all using Fritos as an ingredient--along with the author's comments and anecdotes about her adventures experimenting with them in her kitchen. Doolin also draws upon hours of interviews with her mother, siblings, cousins, and many of her father's closest business associates as well as focused research in Frito-Lay corporate archives and other collections to paint a portrait of her father as not only an innovator in food marketing but also a visionary inventor, a forward-thinking agriculturalist, and an entrepreneur with an amazing grasp of detail. "Kaleta has written a deep-fried, wide-eyed American saga of family and food."--Davia Nelson of NPR's award winning Kitchen Sisters "Fun and detailed glimpse into the history of an American snack-food icon."--Rob DeWalt, New Mexico-based food writer "Fritos(R) Pie is a well-written book covering a subject which in some way touches everyone. . . . The book is more than a business matter, it deals with family and memories."--Jerry Turner, Mexia News "Doolin uses her access to the extensive Frito-Lay archives well, and the advertising that she shares provides a useful time-line of both Frito-Lay history, as well as advertising trends of the last fifty years. . . . For those interested in Texas food history, this book is certainly worth a look."--Melissa Prycer, Legacies

"After some twenty years of research into original frontline letters, the US military's Individual Deceased Personnel files, and accounts of the chaotic Korean War, author Sherri Steward has recovered a story that was lost for more than seventy years. Bringing Davy Home: In the Shadow of War, a Soldier's Daughter Remembers chronicles the brutal combat experiences of two small-town Texas boys. One, an underage soldier, was killed in action only three weeks after arriving in Korea. Months later, the older brother he admired-a decorated World War II veteran-was compelled to join the same war that had already fractured his family. Bringing Davy Home examines the grievous burden heaped upon our warriors and their families, themselves forgotten casualties in the web of war. Through personal communications and interviews with hundreds of veterans and their families, Steward provides a haunting examination of the minds and hearts of young men who were thrust onto savage battlefields in service to their nation. Many did not survive. Many others came home alive but still carrying the shattering emotional burdens imposed by the horrors they witnessed. In 2023, there were more than 16 million veterans, thousands of whom remained tormented by indelible memories of war. Bringing Davy Home will shed new light on the pervasive problem of PTSD among our warriors, solemnly accounting the psychological costs paid by service members and their families"--

"Born in 1894 in Mangum, a community in what was at the time Oklahoma Territory, Ike Rude would go on to have one of the most remarkable rodeo careers ever recorded. His storied life would include a performance for the Queen of England; acquaintances with the likes of Will Rogers, Gene Autrey, and Slim Pickens; multiple world titles; and the near-miss of a championship bid in roping-at age 77. Along the way, he worked for some of the most famous ranches in the west, such as Texas' JA and Matador ranches and the Chiricahua and Double Circle ranches in Arizona. Rude's story also includes the many outstanding horses he rode and trained, like the famed Baldy, considered perhaps the greatest roping horse of all time. The career of Ike Rude -- and that of several of his horses -- is commemorated in nine museums, including the National Cowboy and Western Heritage Museum in Oklahoma City and the Pro Rodeo Hall of Fame and Museum of the American Cowboy in Colorado Springs. Lovingly woven from archival and family records as well as interviews with Rude by his daughter, Sammie Rude Compton, and closing with an essay on Rude and his rodeo and ranching context by Michael Grauer, McCasland Curator of Cowboy Collections and Western Art at the National Cowboy and Western Heritage Museum, this biography of one of the formative figures in the sport offers valuable glimpses into the development of rodeo and cowboy culture. The Cowboy, Ike Rude: Riding into the Wind is sure to be a favorite of anyone interested in the colorful lives of working cowboys and rodeo performers in the early twentieth century. SAMMIE RUDE COMPTON, daughter of world champion roping legend Ike Rude, crisscrossed the United States with her family while her father competed in rodeos. Now retired from training and showing quarter horses, she lives in Purcell, Oklahoma"--

"Veteran naturalist Gary Clark and photographer Kathy Adams Clark help you choose the best hike or drive in the park, based on the season in which you visit; the number of days you have in the park; and your activity, age, and fitness levels. The Clarks provide valuable practical information, along with a descriptive list of items essential for being outdoors in desert and mountain environments. They describe more than thirty activities available in the park: two-hour or half- and full-day adventures; adventures for the physically fit or physically challenged; and adventures with children, for nature lovers, or in vehicles. The Clarks also point out scenic highlights and animals and plants that might be seen along the way. Enjoy Big Bend National Park like never before"--

"E. M. (Buck) Schiwetz (1898-1984) could be called a "favorite son" among Texas artists working in the twentieth century. Schiwetz ranks among the state's best-known early artists, having left behind an important body of iconic Texas imagery produced over a prodigious career spanning some seven decades. Educated as an architect at A&M College of Texas, he parlayed this training with natural acumen to become a consummate draftsman, prominent illustrator, and celebrated artist. In the mid-twentieth century, Schiwetz distinguished himself as an active participant in the rise of Texas art. As the Texas art scene experienced a period of dynamic growth and development, his artwork evolved across successive movements of Lone Star Impressionism, Regionalism, Modernism, and Expressionism. During his lifetime, the artwork of Buck Schiwetz arguably graced more publications than that of any other Texas artist. Featured in popular journals such as The Humble Way or published in the pioneering art books issued by academic presses at both the University of Texas and Texas A&M University, Schiwetz's Texas imagery has long been employed to portray and celebrate Lone Star history and culture.The Artistic Legacy of Buck Schiwetz provides a long-overdue examination of this important Texas artist and his legacy: the first authoritative treatment of Schiwetz's career as both fine artist and accomplished illustrator, and the first scholarly examination of his full body of work"--

"In the summer of 1962, Frank Brown, manager of the San Marcos Chamber of Commerce, and "Big Willie" George, a local businessman, launched a 133-pound motor boat-with no motor-into the San Marcos River, headed for the Texas coast. Over the next three weeks they paddled downriver, wrestling through log jams and fighting off mosquitoes on their 337-mile journey to Corpus Christi. Along the way they fished and shot squirrels for food and searched for water at cabins or drank from the river. The following year, Frank Brown staged a canoe race that followed the same route he and 'Big Willie' traveled. The race was billed as 'The Texas Water Safari-The Toughest Boat Race in the World.' Contestants had to carry all their provisions in the boat from the start, and they could receive no assistance during the competition. On April 29, 1963, 126 men and one woman, all Texans, lined up for the grueling race. Some boats sank at the start, others were wrecked on the river, and some people dropped out from exhaustion or injury, while others failed to make the time deadlines and were disqualified. Of the 58 vessels that started the race, only two arrived at the finish line in Corpus Christi. The now-infamous Texas Water Safari has since attracted thousands of competitive and recreational paddlers from across the globe, who line up every summer in canoes and kayaks near the Meadows Center on the Texas State University campus to carry on a tradition now in its 58th year. In this manuscript, veteran racers Bob Spain and Joy Emshoff chronicle the fascinating and winding history of the Texas Water Safari, documenting the many changes to the race course over the years, the evolution of competition vessels, and the influx of national and international racers as notoriety has grown. Drawing upon the record books, Water Safari lore, and their own experiences, the authors have compiled a collection of stories, statistics, and photographs that celebrates and preserves the important history of this Texas river tradition"--

"Community life takes place in the spaces where business is transacted, where worship and fellowship take place, where goods and services are purchased, where students are educated, and where working and professional people ply their trades. In Historic Buildings of Waco, Texas, architectural historian Kenneth Hafertepe delves into the stories behind 90 such structures in Waco, discussing their original and current-day purposes, the individuals associated with them, and their context within the architecture of the city and state. As with his previous, award-winning books, Hafertepe has delved into archives, city directories, public records, and other sources to uncover fascinating details about the architects, builders, merchants, educators, and others whose work gave these buildings shape and substance and whose use gave them life. He discusses the styles, sketches the historical circumstances surrounding the buildings and their occupants, and actualizes the social, commercial, spiritual, and educational enrichment these structures housed and facilitated. Churches, synagogues, skyscrapers, banks, filling stations, and even the famous "silos" that now mark the location of Magnolia Market, made famous by the television series Fixer-Uppers, all factor into Hafertepe's scholarly and entertaining treatment, accompanied by rich, full-color photography"--

"The power which has always started the greatest religious and political avalanches in history rolling has from time immemorial been the magic power of the spoken word, and that alone."--Adolf Hitler, Mein Kampf As historians have long noted, public oratory has seldom been as pivotal in generating and sustaining the vitality of a movement as it was during the rise and rule of the National Socialist Party, from 1919 to 1945. Led by the charismatic and indefatigable Hitler, National Socialists conducted one of the most powerful rhetorical campaigns ever recorded. Indeed, the mass addresses, which were broadcast live on radio, taped for re-broadcast, and in many cases filmed for play on theater newsreels throughout the Third Reich, constituted one of the most thorough exploitations of media in history. Because such evil lay at the heart of the National Socialist movement, its overwhelming rhetoric has often been negatively characterized as propaganda. As Randall Bytwerk points out, however, the "propaganda" label was anything but negative in the minds of the leaders of the National Socialist movement. In their view, the clear, simplistic, and even one-sided presentation of information was necessary to mobilize effectively all elements of the German population into the National Socialist program. Gathered here are thirteen key speeches of this historically significant movement, including Hitler's announcement of the party's reestablishment in 1925 following the unsuccessful Beer Hall Putsch, four addresses by Joseph Goebbels, the 1938 Kristallnacht speech by Julius Streicher, and four speeches drafted as models for party leaders' use on various public occasions. The volume concludes with Adolf Hitler's final public address on January 30, 1945, three months before his suicide. Several of these works are presented for the first time in English translation. Bytwerk provides a brief introduction to each speech and allows the reader to trace the development and downfall of the Nazi party. Landmark Speeches of National Socialism is an important volume for students of rhetoric, World War II, Nazi Germany, and the Holocaust. RANDALL L. BYTWERK is a professor of communication arts and sciences at Calvin College in Grand Rapids, Michigan. The author of two previous volumes on Nazi rhetoric and propaganda, he holds a Ph.D. from Northwestern University.