Bøger udgivet af Sendpoints

The book comprehensively interprets Japanese layout design from theory to practice. With 6 major creative styles, 76 distinctive layout design strategies and 18 Japanese layout design masters, Japanese Layout Design passes the critical layout design elements and skills to readers.Yoshihisa Shirai, Ryu Mieno, Masayoshi Kodaira, Masashi Murakami... popular works of over 18 distinguished Japanese designers are shown in this book. It is hoped that it will provide designers and design enthusiasts with a solid sense of the rules and principle involved in layout designs to help them create better graphic design works after embarking on this journey of excellent design works. Combined western rational design tools with eastern aesthetic essence, the creative works can get rid of mediocre unique color schemes!

Starting from these 4 main Japanese color features: retro sense, minimalism, kawaii (cute) and avant--garde, this book categorizes popular Japanese popular color schemes. It aims to provide a panoramic view of how the colors' origin, cultural value and qualities can influence contemporary Japanese aesthetics, as well as how Japanese use colors to express their emotions and use color schemes to increase visual enjoyment. The book also includes the insights of great Japanese design masters such as Taku Satoh, Shogo Kishino, Kenya Hara, Kazumasa Nagai, Kazunari Hattori, Manabu Mizuno, etc., and shows readers the contemporary Japanese color matching from the aspects of clothing, food, housing and transportation. With nearly 100 color matching cases, 168 chromatographic classifications, and 3 different covers, readers can more effectively learn about popular Japanese colors and be inspired to make their own unique color schemes!

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single productor an entire brand, a strong knowledge of how to select andmanipulate color is a must for designers who want to make animpression.Enter Color Now, a comprehensive guide to all aspects ofworking with color in design. In four sections, designers willlearn the basics of the physics of light and color, the psychologybehind the ways humans react to color schemes, CMYK versusRGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes indifferent settings and lighting situations easier than ever, and abroad survey of products and brands renowned for their use ofcolor provides ample inspiration to jumpstart the creative process.

Typography Now will guide its readers to understand, create, and use Latin, Chinese and Japanese typefaces in the increasingly interrelated world. The fundamentals will provide readers knowledge to understand and identify different types. For getting reader acquainted with making types, the book has topnotch and esteemed type foundries introduce their design process and techniques.

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple 'net' construction system- a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened - which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings oF 6-10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book.

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