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  • af Sebastian Horst, Frederik Voetmann Christiansen & Camilla Østerberg Rump
    38,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Lone Krogh & Merete Wiberg
    38,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Peter Stray Jørgensen
    28,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Bettina Dahl & Rie Troelsen
    33,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Jan Sølberg
    33,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Hanne Leth Andersen & Bettina Dahl
    68,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Lotte Rienecker, Jens Dolin, Anne Mette Mørcke, mfl.
    33,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Lotte Rienecker & Jesper Bruun
    48,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Sebastian Horst, Bjørn Friis Johannsen, Jan Alexis Nielsen & mfl.
    38,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Gitte Wichmann-Hansen & Tine Wirenfeldt Jensen
    48,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Peter Stray Jørgensen
    43,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Peter Stray Jørgensen, Lotte Rienecker, Gitte Holten Ingerslev & mfl.
    48,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Lone Krogh, Diana Stentoft, Jeppe Emmersen & mfl.
    38,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Nina Bonderup Dohn, Marianne Thorsen & Søren Larsen
    53,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Peter Stray Jørgensen & Lotte Rienecker
    43,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Lars Ulriksen, Bjørn Friis Johannsen & Henriette Tolstrup Holmegaard
    48,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Peter Stray Jørgensen
    33,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Gitte Holten Ingerslev & Mads Thorkild Haugsted
    33,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Helle Mathiasen
    33,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Hanne Leth Andersen & Lene Tortzen Bager
    38,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • af Gerd Christensen
    38,95 kr.

    University Teaching and Learning is based on the notion that good teaching is focused on student learning. Therefore, the central topic of this book is learning activities, both in and between teaching sessions.The book includes experience- and research-based suggestions for how to plan, conduct, evaluate and develop teaching within the framework provided by the university and research, whether this be traditional lectures and supervision tasks; case- and project work, or e-learning. The book furthermore equips the individual teacher with tools to reflect the theoretical foundation of his or her teaching.University Teaching and Learning is written with university teacher training and other introductions to university teaching and learning in mind. In addition to new lecturers, the book is also aimed at the seasoned lecturer looking for inspiration for his or her own, the team s or department s teaching.University Teaching and Learning is co-authored by a number of lecturers, developers and researchers affiliated with the Danish Network for Educational Development in Higher Education.University Teaching and Learning is available in a Danish translation: http://samfundslitteratur.dk/bog/universitetspædagogik

  • - Forskningsmetode og projektarbejde P
    af John Kuada
    68,95 kr.

    Projektskrivningsguiden - forskningsmetode og projektarbejde er skrevet til studerende, som har brug for vejledning i at skrive et godt projekt. Den henvender sig til studerende uden erfaring med projektarbejde, såvel som til dem, der vil have et overblik over de vigtigste aspekter ved dette.Bogen tager læseren gennem de grundlæggende elementer i projektarbejdet, introducerer til nogle af de væsentligste samfundsvidenskabelige metoder og hjælper den studerende til at foretage de afgørende beslutninger i projektforløbet.Læseren får bl.a. en forståelse af:Projektets opbygningForskningsdesignTeoriers betydning i projektetParadigmer og videnskabsteoriKvalitative og kvantitative metoderMixed methods-forskningProjektskrivningsguiden giver desuden et indblik i formålet med problem- og projektbaseret læring i grupper, samt en forståelse af gruppens arbejdsproces, og hvordan man samarbejder med de andre i projektgruppen med henblik på at gennemføre et godt projekt.

  • af Hanne Leth Andersen & Signe Skov
    128,95 - 188,95 kr.

    Læringsorienterede kursusdesign er en håndbog i kursusplanlægning og i udformning af studieordninger for undervisere, studieledere og uddannelsesledere ved universitetsuddannelserne. Håndbogen giver tips og gode råd til formulering af læringsmål og til valg af relevante undervisnings- og eksamensformer på en måde, så der skabes konstruktiv sammenhæng mellem Kvalifikationsrammens slutmål, de enkelte uddannelsers kompetenceprofiler, konkrete uddannelseselementers læringsmål, undervisningsformer og eksamensformer. Bogen er skrevet af en ekspert inden for området med stor rådgivningserfaring.

  • af Mogens Bjerre & Ricky Wilke
    268,95 kr.

    En af de vigtigste forudsætninger for en effektiv markedsføring er en tilstrækkelig viden om potentielle kunders købsadfærd - det er dog et vanskeligt og forskelligartet marked at manøvrere rundt i. Business-to-business markedsføring eller markedsføring på det organisatoriske marked, har i de senere år været centrum for opmærksomheden fra både praktikere og teoretikere. Årsagen er næppe, at markedets relative betydning er vokset - det har altid været stort - men snarere, at både praktikere og teoretikere har fået øjnene op for, hvilke spændende problemer og udfordringer for markedsføringen, markedet rummer.I Organisationers købsadfærd i grundtræk præsenteres de grundlæggende begreber og de vigtigste teorier om organisatorisk købsadfærd.

  • - formidling og aktivering
    af Bjarne Herskin
    59,95 kr.

  • af Søren Barlebo Rasmussen, Asger Sørensen & Luise Li Langergaard
    269,95 kr.

    På en let tilgængelig og anvendelig måde forsøger bogen Viden, videnskab og virkelighed at forklare studerende på videregående uddannelser, hvad det er de skal vide om videnskaben. Hvad er videnskab? Hvad er de videnskabelige idealer og normer? Hvordan fungerer videnskaben i samfundet i netværk af læreanstalter, virksomheder og andre institutioner? Hvordan vil de studerende selv komme i berøring med videnskaben og hvordan skal de forstå det videnskabelige i det som de laver?Viden, videnskab og virkelighed forsøger at indkredse det særlige ved moderne videnskab og præsenterer derfor også forskellige opfattelser af viden, virkelighed og videnskab inden for filosofi, videnskabsteori og samfundsvidenskab. Men samtidig giver bogen altså konkrete bud på, hvordan man som studerende mestrer refleksion, omsætter viden til praksis og samarbejder på tværs af faggrænser.Bogen henvender sig til alle studerende på videregående uddannelser og til undervisning i videnskabsteori.

  • - et radikalt normativt perspektiv
    af Ole Fogh Kirkeby
    108,95 kr.

    At kvalificere ledelsesteorien kræver, at dette område (gen)finder sin egen autonomi. Denne opgave forudsætter en filosofi om ledelse, en ledelsesfilosofi i streng forstand.En sådan ledelsesfilosofi må stille problemet om ledelse på en helt

  • - Positioner, teorier og strategier
    af Bitsch Olsen, Rendtorff & Fuglsang
    88,95 kr.

    Ledelse foregår i dag i et spændingsfelt mellem mange forskellige problemforståelser, faglige specialer og praktiske udfordringer. Virksomhedsledelse behandler en række af de mest centrale problemer, som ledelse skal medvirke til at løse.Med nyere erhvervsøkonomiske teorier og teorier om ledelse tegner bogen således et billede af de teorier, positioner og strategier, der præger ledelsespraksis i dag.Det pluralistiske og problemorienterede perspektiv er gennemgående i denne bog, hvor forfatterne blandt andet behandler finansiel ledelse, ledelse af informationsteknologi, projektledelse, værdibaseret ledelse, ledelse i social praksis, ledelseskommunikation, arbejdspsykologi, ledelse som leadership, ledelse af innovation og kreativitet, virksomheders legitimitet samt markedsorienteret ledelse.

  • - public relations for viderekomne
    af Mie Femø Nielsen
    43,95 kr.

    Hvordan bliver en ekspert italesat i medierne? Hvordan bliver en stor servicevirksomhed castet, når pressen skal fortælle en god historie? Hvilken virkelighedskonstruktion giver denne iscenesættelse? Og hvad betyder det for den demokratiske samtale? Hvordan finder virksomhederne deres egne ben at stå på i den offentlige debat? Hvordan legitimerer de sig konkret i nogle af de mange tekster, de printer ud? Og hvordan bliver det modtaget? Det er nogle af de grundlæggende problemstillinger, som Profil og offentlighed - public relations for viderekomne beskæftiger sig med.Bogens elleve artikler sæter fokus på håndtering af interessekonflikter, på konkurrencen mellem informationsmedarbejdere, politikere, eksperter og journalister om at sætte dagsorden, på virkelighedskonstruktion gennem konfliktorienteret mediedækning, på virksomheders og organisationers konkrete arbejde med legitemering og profilering, samt på det at være talsmand for et bagvedliggende sammensurium af interesser og synspunkter. Det er, hvad dagens public relations handler om, og som denne bog sætter teoretisk og analytisk fokus på. De vigtigste teoretikere i denne sammenhæng er Foucault, Fairclough, Habermas, Luhman og Burke - og analysemetoderne er hentet fra diskursanalysen, pragmatikken, semantikken, grammatikken, retorikken, receptionsforskningen og litteraturvidenskaben

  • - introduktion til public relations
    af Mie Femø Nielsen
    378,95 kr.

    'Vi må sætte dagsorden!' erklærer politikere og talsmænd fra interesseorganisationer. I virksomhederne vil man bare gerne til orde og nødig være i centrum for en mediestorm. Men hvordan skal man tilrettelægge sin selvfremstilling i en tid med politisk kor