Bøger udgivet af SAGE Publications Ltd

This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA.

Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This handy text covers its theoretical foundations and provides a detailed guide to conducting IPA research.

Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way.

Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.

"A thoughtful, thorough and readable account of the history and current practice of qualitative research in health." - Louise Keogh, Population and Global Health, University of Melbourne

Unrivalled in the way it makes the teaching of statistics through the use of IBM SPSS statistics compelling and accessible to even the most anxious of students. The only statistics textbook you and your students will ever need just got better!

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

A short, accessible guide for planning students embarking on a dissertation, taking them from choosing a question right through to analysing results.

Written by a team of international experts and taking a truly global approach, Leadership: Contemporary Critical Perspectives is the essential guide to key concepts and contemporary concerns in leadership studies.

The definitive introduction to the theory and practice of emotion-focused counselling.

With nine new and expanded chapters, his fifth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.

From building a URL list to discover internet censorship to making Twitter API outputs tell stories, Doing Digital Methods teaches the reader how to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time.

A practical and accessible guide to the gestalt approach, now with updated content on trauma, mindfulness and awareness and new case examples and exercises.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Building on the acclaimed and successful previous editions, the Third Edition provides further critical updates and illustrations of the applications of reflexive methodology in formulating research strategies.

In combining a critical, philosophical approach with an expertly selected body of practical examples, the Second Edition of Chris Hart's landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

A qualitative research book for the 'doers', this text provides really practical coverage for those that are undertaking research in real-world contexts.

A concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, hands-on guidance.

"This is a thoughtful update on previous editions; Julier takes time to pick up on 'sticky' issues and explain them in detail without sounding pedantic or over-bearing. This new edition will be a welcome addition to contemporary design culture and of use to designers and students alike." - Dr Juliette MacDonald, Edinburgh College of Art

A long-awaited second edition of this classic cultural studies textbook. A seminal text brought right up to date for a new generation of students and teachers.

Highly anticipated Second Edition of one of the most popular and influential books ever written in media and cultural studies. A genuine classic, expertly updated for a new generation of students and researchers.

Health Psychology students will need to understand how to evaluate and critically-appraise the latest theory and research before it can be applied. This fully-revised and updated fourth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.The new edition includes: A new chapter on diet and obesity Updated material on stress and coping, doctor-patient communication, death, dying, bereavement and quality of life Introductions to the social, political and economic conditions that influence our health Breadth of coverage from social inequality through to chronic illness and screening An enhanced SAGE edge companion website (edge.sagepub.com/marks4e) with a suite of features to enhance students' learning experience.

The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.