Bøger udgivet af Rabbit Ranch Publishing

Whether you're slaving away in a cubicle dreaming of turning your mother's secret jam recipe into the next 'it' food or wish you could turn your flare for flan into a moneymaking venture that doesn't conflict with your stay-at-home parenting responsibilities, it's possible to start and run a successful part-time food business. Written for anyone who wants to start a small part-time or full-time food business on a limited budget, this comprehensive book provides the roadmap to help you realize your dream. Each chapter takes you step-by-step through everything you'll need to get your small food business up and running including: * Building a business plan that will guide decision making and set you up for success; * Obtaining the necessary business licenses, registering your business, and securing commercial kitchen space that meets health code requirements; * Determining which sales channels will work best for you based on the detailed pros and cons outlined for each option; * Understanding your true product costs and how to price your products in a way that will make you money; * The role marketing and branding play in customer loyalty and how it can help you succeed; and * Developing a system to help you keep track of business finances and detailed worksheets that walk you through the financial side of the business This book also chronicles the stories of seven entrepreneurs who started their own small food businesses in their limited free time using minimal resources. Each of the 'How They Got Their Start' stories shares the mistakes and triumphs these entrepreneurs experienced in their first few years of business. From all walks of life, these stories include a twenty-something with modest savings who started a successful artisan ice cream company; a mother of toddlers who not only worked a full-time job but also started a whimsical cake company on the side; and a newly unemployed construction worker who decided to turn the bad economy into his good fortune by starting a meat jerky company.

REAL-LIFE RECIPES FOR SMALL FOOD BUSINESS SUCCESS It takes more than just good ingredients to start and build a successful artisan food business. In addition to doing the actual cooking or baking, food entrepreneurs are responsible for hundreds of decisions that impact the future of their business. From which marketing tools are best to how to increase operational capacity to dealing with government regulations and oversight to trying to make everything work within a limited budget, the sheer number of decisions can seem daunting at times. HANDMADE is like the advisory council food entrepreneurs wish they had. Based on in-depth interviews with eight food artisans from a diverse range of backgrounds, this book shares with readers the triumphs and challenges these entrepreneurs have faced. Each entrepreneur's story includes the practical tips and tactics they've used to help their day-to-day business grow. These real-life recipes for success will inspire you to start your own small food business or provide you with the guidance and new ideas you seek to take your company to the next level.

Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: - Understanding the wholesale industry and the roles that brokers and distributors play - Pricing products appropriately so that you can grow and make money - In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality - How and why you should support your retailers to ensure you stay on the shelf - Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements - Definitions and explanations of common wholesale and promotional terminology - Creating sales sheets that help your product sell-and samples to help guide you - The role trade shows play and how to make the most of them

Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include: * Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels; * Building a business plan that will guide decision making and set you up for success; * Scouting locations for optimal visability and sales; * Calculating your true product costs and how to price your menu in a way that will be profitable; * Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and * Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.