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In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes!," the "X, Y, Z" principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a "canned" sales presentation and a "planned" presentation and why the best message in the world will fall flat on its face if you don't use the Wheeler "A-B Principle." Don't leave your selling up to chance or theory. Discover how you can use these time-tested and proven principles to boost sales regardless if you do business online or offline.These methods work for everyone from executives who want to sell more products to job-seekers who need to stand out from the pack.

Confucius is one of the most humane, rational, and lucid of moral teachers, concerned not with arcane metaphysics but with practical issues of life and conduct. What is virtue? What sort of life is most conducive to happiness? How should the state be ruled? What is the proper relationship between human beings and their environment? In this classic translation of The Analects by Arthur Waley, the questions Confucius addressed two and a half millennia ago remain as relevant as ever.

When the body of Sir William Ponson is found in the Cranshaw River near his home of Luce Manor, it is assumed to be an accident - until the evidence points to murder. Inspector Tanner of Scotland Yard discovers that those who would benefit most from Sir William's death seem to have unbreakable alibis, and a mysterious fifth man whose footprints were found at the crime scene is nowhere to be found... First published in 1921, this was Crofts' second book after his masterpiece debut "The Cask" and is another early classic from this Golden Age master of mystery and suspense.

"Seven dramatic stories by the author of 'The maltese falcon'."

C.S. Forester, creator of the beloved Horatio Hornblower series, takes readers on an exciting adventure to the shores of Tripoli in North Africa. That's where, more than 200 years ago, the United States was threatened by pirates who snatched American merchant ships and imprisoned sailors - and the country's young, untested navy took on the task of fighting the pirates in their home waters. This true tale features thrilling ocean battles, hand-to-hand combat, and the first landing on foreign soil by the US Marines, and it's as fresh and relevant today as when it was first published.

So Big - winner of the Pulitzer Prize in 1924 - the unforgettable story of schoolteacher Selina Peake Dejong, her marriage, widowhood, eventual success as a farmer, and of her son, Dirk. In So Big, Ferber simultaneously created a vivid picture of turn-of-the-century Chicago and dealt with the (still) contemporary issues of poverty, Americanization, family tensions, sexism, and success, questioning what really makes a person happy in life.

First published in 1925 and now in the public domain, Arthur Chrisman's light-hearted re-tellings of ancient myths and legends will have both young and old laughing aloud, even as they discover Chinese wisdom and culture. Generations of readers have enjoyed Shen of the Sea. Enter a world of dragons, magicians, and other wondrous creatures in this delightful collection of Chinese folk tales. Come join the fun awaiting you in this humorous and fascinating book!

Moral Man and Immoral Society is Reinhold Niebuhr's important study in ethics and politics. Forthright and realistic, it discussed the inevitability of social conflict, the brutal behaviour of human collectives of every sort, the inability of rationalists and social scientists to even imagine the realities of collective power, and, ultimately, how individual morality can overcome social immorality.

In the Arena continues the story of Isobel Kuhn, begun in bestselling "By Searching." The title refers to the biblical idea that the Christian is on display, like someone condemned to die in the arena. Isobel was convinced that the trials of her life as a missionary were "arena experiences" which God used not to punish her but to reveal Himself. As she looked back on her life when dying of cancer, she felt that her most valuable lessons had been learned during times of trial.In the Arena continues the story of Isobel Kuhn, begun in bestselling "By Searching." The title refers to the biblical idea that the Christian is on display, like someone condemned to die in the arena. Isobel was convinced that the trials of her life as a missionary were "arena experiences" which God used not to punish her but to reveal Himself. As she looked back on her life when dying of cancer, she felt that her most valuable lessons had been learned during times of trial.

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK!You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.LEARN HOW TO: Grab reader attention immediatelyWrite compelling copy that holds attentionWrite a call to action that's difficult to refuseDesign winning layoutsIncrease the number of ordersConvert more inquiries to ordersGET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

I Love Her, That's Why! is an entertaining look at the life and career of comedian George Burns and his wife Gracie Allen. From humble beginnings in New York, Burns and Allen went on to become much-loved stars of stage, radio, television, and the big-screen, one of the few entertainers to be successful in each venue. The book begins with Burns' childhood and early struggles in vaudeville before he meets Gracie Allen. Burns then details his efforts to win her affections; their marriage and adoptions of two children; radio, film, and TV productions (including the script for their television series). Included are numerous illustrated pages of photographs.

Lin Yutang (1895-1976) was a renowned Chinese intellectual, philosopher, teacher, author and inventor (he invented a Chinese typewriter and lesser things like a toothbrush which dispensed toothpaste). This book published in the middle of the Second World War became quite controversial because it broke with the tone of his earlier English writings by criticizing Western racism and imperialism. As he said in the 'Preface to Myself': "The purpose of this book is to say something that must be said and say it with simplicity... the shadow of another war already looms before us. We have to think straight and think fast."Now sorrowful, now joking, but always in deadly earnest, the Chinese author Lin Yutang as philosopher faces the grim facts of war and the grimmer prospects of peace. Dismayed by the materialism of the West, he offers not a blueprint for the postwar world, but an approach to thinking about it that is new to us but not new at all in the Orient, wise in the ways of mankind.

This book, originally published in 1932, is a brilliant explanation of the 1920s bubble and the '30s Great Depression. Garet Garrett knew his economics like few professional economists at the time, and he explained and summarized the core problem as unchecked debt accumulation made possible by the Federal Reserve System of central banking.

First published in the US in 1943 by Duell, Sloan and Pearce, New York.A classic World War II-era noir with a page-turning plot, a cast of colorfully sinister characters and a protagonist who is thrust into the heart of political intrigue, this captivating 1943 novel parallels the spy novels of Grahame Greene, Eric Ambler, and the films of Hitchcock and Lang. But in -signature Hughes fashion, The Blackbirder has a genre-bending twist: its hardboiled protagonist is a woman.Born of American expatriate parents, Julie Guilles was a pretty, sheltered rich girl growing up in Paris, a favorite of the "Ritz Bar" set. But everything changed when the Nazis rolled into the City of Lights. After three years of life underground, Julie is hiding out in New York; but she knows trouble is coming when the corpse of an acquaintance appears on her doorstep. With a host of possible dangers on her tail-the Gestapo, the FBI and the New York cops-she embarks on a desperate journey to Santa Fe in search of her last, best hope. "The Blackbirder"is a legend among refugees, a trafficker in human souls who flies under the radar to bring people to safety across the Mexican border-for a price.With no resources at her disposal but a smuggled diamond necklace and her own razor-sharp wits, Julie must navigate a tangle of dangers-and take a stand in the worldwide struggle that has shattered the lives of millions. In contrast to the typical representations of wartime women as "Mrs. Minivers" guarding home and hearth, Dorothy B. Hughes gives her intrepid heroine a place at the heart of the action.

Based on the original edition. First published in the US in the 1940s.Through the study and application of mental laws, you can find the way to health, harmony, peace, and prosperity. Scientific prayer is the practice of the presence of God.

First published in the US in 1951 by Lothrop & Lee, New York.A little boy imagines what it would be like if Jesus came to spend the afternoon with him -- the little boy Jesus, of course, "about the age that I am and about the size of me."It is easy to see why this friendly little book has been so popular. It offers the Golden Rule in concepts easily grasped by small children and indirectly suggests some ways to carry them out."I still can share with Jesusthe nicest of my toysby lending them or giving themto poorer girls and boys.And though He may not visit meas I have wished He would, yet even so He'll bless my houseif I am kind and good."