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  • - a Gary Green true-life adventure
    af Gary Green
    173,95 kr.

    It is real. It Happened. And it mattered.There used to be something called JOURNALISM. It was a noble "Fourth Estate". There was no concept of anything called "fake news". Cronkite was the "most trusted man in America" and the Times & Post were paragons of integrity. Newspapers were actually "a thing".Add to that landscape: axe murders; international monetary manipulation; a small-town police department; Congressional corruption; insane religious cults; cover ups; con men; assassinations; and the ugly zeitgeist of Southern racism.In a city with the highest per-capita murder rate in the country, Gary Green often arrived on the scene before the cops. Known for unorthodox hands-on reporting that took readers into and behind the scenes, his life was filled with shoot-outs, drug raids, high-speed chases, and every manner of blood and gore. His colorful exploits led to an international mystery of entanglements that made Moriarty look like a piker.A roman à clef novelization is a novel about real life, overlaid with a façade of fiction. The technique is in the spirit of Sylvia Plath, John Banville, Truman Capote, Simone de Beauvoir, Ernest Hemingway, George Orwell, Jack Kerouac, Victor Hugo, Blaise Cendrars, Philip K. Dick, Bret Easton Ellis, Jay McInerny, Naguib Mahfouz, Charles Bukowski, Malachi Martin, Saul Bellow, Hunter S. Thompson, James Joyce, and others writing autobiographical experiences about controversial topics, reporting inside information, or detailing crimes.This book, 4th and 30, in that spirit brings us one of the many over-the-top life adventures of Gary Green.

  • - How to Make a Brand Truly Great (Sometimes in Spite of Itself)
    af Gary Green
    343,95 kr.

    Change a merely-a-label brand into a powerful revenue machine! Casino Secrets That Apply To All Businesses. More than business-school "value-added theorems", the author discusses the unexpected secrets of great branding: Accurately projecting earnings; Increasing and tracking revenue; Adapting to changing markets with the emerging "Millennial" generation and the aging customer base.Getting consumers from "the" casino to "MY" casino, Gary Green shows that a brand is more than a name; it is the total of a consumer's experiences with a product. A brand can signify quality and inspire confidence. This book explores how brands build consumer goods, transportation, retail stores, and other industries... including the casino world. ABOUT THE AUTHOR: The star of the television series "Casino Rescue" (who is also one of the creators of what became the Trump brand), Gary Green one of the country's leading casino developers, operators, and marketers. One of the most written-about figures in modern casino gaming; a former vice president of Trump Hotels & Casino Resorts; during the past 40 years Gary Green, himself, has become one of the casino industry's iconic brands and has worked in or managed almost every operating department inside a modern casino hotel resort.