Bøger udgivet af Palgrave Macmillan UK

Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines the management of football and looks at ways that managers and leaders in other industries can use tools and techniques from the sporting world within their own sector.

Focuses on the individual experiences of Western expatriates in China by merging academic knowledge and real-life testimonials given by interviewees. The author also draws on her own experience of living and working in China, to explore a range of challenges and opportunities met by Western expatriates.

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Presents the outcomes of a major 14-country project aimed at empowering girls and young women. Provides a discussion of their choices in life, comparing factors such as family background, health, education, employment opportunities and the use of and access to the internet.

Our lives are full of defining moments, but do we recognize them? We often fail to appreciate the significance of these moments. At work the pressure can be relentless and we can fail to enjoy these moments. The author shows how to recognize and appreciate these moments, which in turn helps us to better cope during more difficult times.

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

This book offers a fresh perspective on how to cultivate learning within a project environment. It provides a framework to facilitate project practitioners' systematic reflection on their learning activities and to help them build a project learning practice. Combining theory and data, it will appeal to a wide academic and practitioner audience.

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

This study investigates the relationships between corporate foresight and management decision-making processes in organizations. It provides an extensive analysis of extant theories of corporate foresight and strategic management, brings in new insights, and presents an in-depth case study exploration of corporate foresight of a European bank.

This book discusses continuous improvement strategies of Japanese convenience store operators. The study highlights the efforts of companies operating under lean management systems to identify new, dynamic, firm-specific capabilities in highly competitive markets.